The first step in BrandSolutions' branding process, a Branding Workshop that builds the brand from the inside-out while getting buy-in from key internal managers, ensures that your collective organizational wisdom gets the branding process off to a good start.

• For companies and businesses
• For non-profit organizations
• New! "Good to Great" Leadership/Management Brand Workshop help managers and employees better understand management's purpose and role by establishing specific Level-5 management characteristics and company best practices along with tangible behaviors to help build a world-class management teams that are able to produce world-class performance. Based on the Jim Collins book "Good to Great," we recently did this workshop for a non-profit and the client was inspired to make the move to "great!"
  

• This is the first step towards increasing the reputation, image, perceived value, and brand awareness of your brand.
• You will have the input needed to validate, through market research, brand identity, and messaging alternatives.
• You will have consensus around the first draft of your brand identity map - the key deliverable - a short and compelling one-page description of your brand and the brand's key benefits/messages.
• Everyone who takes the Branding Workshop will have a common understanding of what a "brand" is, how it works and why it's important.
• Participants will know how to create and use brand identity to create a compelling story for their business, product, or service.

At the beginning of each workshop, the key concepts of branding will be covered and explained. Then each section of the workshop will be interactive, stimulating, and full of examples. Brand identity exercises will give you hands-on experience developing and working with your own brand.