Chuck Pettis, author of TechnoBrands, is President of BrandSolutions, Inc. (www.brand.com), a leading brand consulting and market research firm located in Medina, Washington, USA, near Seattle. BrandSolutions specializes in creating corporate and product brands that increase sales, market share, and brand valuation. Deeply concerned about saving the environment and doing social good, Chuck Pettis also works with numerous non-profit organizations.

Over the course of his 30-year branding career, Chuck Pettis has worked in a wide variety of industries: high-tech, manufacturing, computer hardware and software, telecommunications, banking, fashion, healthcare, Internet, retail, and service businesses, as well as numerous non-profit organizations. BrandSolutions corporate clients include: Microsoft, Nokia, HP, Sun, Nordstrom, JELD-WEN (America’s largest manufacturer of windows and doors), Simon (America’s largest shopping mall manager) and many others, including numerous emerging growth companies. BrandSolutions non-profit clients include: Clean Wisconsin, Idaho Conservation League, Northern Plains Resource Council, Family Policy Council, Washington State Council for the Prevention of Child Abuse, and many more.

Chuck Pettis is a very enthusiastic speaker and has the gift of being able to explain the principles of branding in a compelling and entertaining manner so that people at all levels can understand and appreciate the power of branding. Because of his broad experience in entrepreneurship, marketing, advertising, public relations, and market research, he is able to provide integrated brand solutions that bring tangible and measurable results.

Chuck Pettis began his career by branding his father’s high-tech company, where he created one of the first in-house advertising agencies in the world. When his father’s company was sold (at a very attractive valuation), he joined the acquiring company, Toledo Scale Division Reliance Electric, as Marketing Services Manager. Returning to his entrepreneurial roots, he founded and was president of Software Productions, an award-winning and best-selling educational software company. Moving to Seattle, he became principal of Floathe Johnson, a high-tech advertising agency where he founded the agency’s public relations division and then founded and led the agency’s brand consulting and market research business. When Floathe Johnson was acquired by EvansGroup, he became managing director of the "BrandSolutions" division. Shortly after acquisition of EvansGroup by Publicis in 1998, Chuck Pettis left the agency business to form his own branding business, BrandSolutions, Inc.

Taking personal responsibility to enhance biodiversity and create a sustainable society, Chuck Pettis founded Earth Sanctuary (www.earthsanctuary.org), a nature reserve and meditation parkland on Whidbey Island near Seattle. Combines a 72-acre wildlife sanctuary with art, spirit, and the latest state-of-the-art ecological design, Earth Sanctuary is a unique place for connection with nature, personal renewal, and spiritual growth.