Bio - Jim Young
Research Director and Brand Strategist
Branding and Research Experience:
- Over 20 years experience in marketing research, and marketing & brand consulting.
- With BrandSolutions since 1997.
- Experience with a wide variety of client types. Partial client list:
- Microsoft
- Nokia
- Simon Property Group
- JELD-WEN (largest window and door manufacturer in U.S.)
- Hewlett-Packard
- Quantum
- Apple Computer
- Verathon (medical devices)
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- Sun Microsystems
- Bayer CropScience
- Nortel Networks
- HaloSource (health science technologies)
- Washington State Credit Unions
- Numerous non-profits
- Numerous government agencies
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Areas of Specific Expertise:
- Research design - sample design, methodology configuration, questionnaire design, online survey programming, focus group discussion guide design.
- Research project management – online surveys, telephone surveys, focus groups, executive interview, field interviews, international research.
- Executive-level interviewing.
- Research data analysis and reporting.
- Statistical interpretation.
- Marketing and branding strategy recommendations.
Work Experience, Prior to BrandSolutions:
- Research Manager for Pacific Rim Resources, a prominent Northwest communications & PR consulting firm.
- President/Owner, James Young & Company.
- Account Executive at Market Trends Research, a national research firm based in Seattle.
Education:
- MBA,Marketing concentration, Seattle University
- BA Psychology, University of Washington
- BA Political Science, University of Washington