NeuroBranding™ - Branding, market research, and advertising services relating to the study of the nervous system (i.e. brain and sense organs) and people's mental state and reactions when exposed to brands, products, advertising, marketing messages, and images.

NeuroBranding Blog

• The oldest and smallest region in the evolving brain.
• Found in all animals. Similar to brain of the reptiles who preceded mammals, about 200 million years ago.
• Instinctive, fixed action patterns, and automatic behaviors.
• The center for aggression, courtship, mating, and territorial defense (i.e., survival and reproduction).

• Common to all mammals. Developed about 60 million years ago after the demise of the dinosaurs.
• The brain's emotional factory.
• Collects sensory information and screens it for emotional relevance.
• Retention of information is significantly increased when presented in emotionally charged context.
• Oriented toward our children.

• Unique to humans.
• The largest of the three brains - 5/6's of total brain mass.
• The center for:
• Conscious thought and logic.
• Reading, speaking, writing, and reasoning.
• Awareness.
• Conscious motor control.

• Our Reptilian Brain is more powerful than the Limbic (emotional) Brain, which in turn is more powerful that the Cortex (thinking) Brain.
• It is best to take all three brains into account when planning a marketing/branding campaign.
• When all parts of the brain are in sync, we feel harmony.