Automaker Content Marketing Spotlight: Toyota
November 21, 2014 by

As part of our examination of the digital media space, we regularly offer coverage on exceptional content marketing efforts from brands across many different industries. We’re now going to expand our focus to an entire industry, examining how many of its key players utilize content in their promotional strategy. We’ll be taking a look at the automobile trade, exploring how various carmakers approach content marketing. Today, we’ll start with Toyota.

How Much Brand Content is Online? An Infographic
November 20, 2014 by

As we learned last week, there is an enormous amount of content on the Internet. More information has been created and posted in the last few years than existed in the history of mankind prior to the digital age. Just in the time you’ve been reading this paragraph, millions more pieces of content have gone live. It’s incredible to comprehend.

Brands are responsible for a large part of the landslide of material that cascades across the internet every day.

The Difference Between Native Ads and Content Marketing
November 19, 2014 by

Choose your words carefully.

This old maxim should be one of the golden rules of the Internet, but all too frequently it goes unheeded. One recent illustration of a word usage flap (covered here by our own Dave Armon) involved Wall Street Journal blogger Nathalie Tadena and head of the Content Marketing Institute Joe Pulizzi.

10 More Content Marketing Stats Every Company Needs to See
November 18, 2014 by

Content marketing is seemingly everywhere these days, with native ads and sponsored posts becoming standard procedure for publications and brands across every industry evolving into content creators. But why is content so big now? Why has the method exploded in popularity? Publisher Partner Profile: Metro
November 17, 2014 by

The Publisher Partnership Program is a comprehensive collection of some of the world’s top news sources. Connecting top Brands with leading Publishers via a cutting edge technological platform, we offer a revolutionary public relations service that allows you to get your story out in the media.

There’s a wide variety of diverse members in the P3 program, each a unique publication offering different benefits to clients. Today we’re going to take a look at one such Publisher – the Metro.

How Much Content is Online? An Infographic
November 14, 2014 by

On the Internet, content rules all.

There’s an almost incomprehensible amount of material on the web, generated by the world’s 2 and a half billion plus web users.

Digital Content Highlights From the 2nd Week of November
November 13, 2014 by

This week in This Week In Digital Content, we look at the future of measuring content ratings, Snapchat ads, and just what Derek Jeter has been up to since his retirement.

LinkedIn PR pitches are off-limits for TV lifestyle reporter
November 12, 2014 by

In the digital sphere where media now resides, it can be tricky for the public relations pro to pitch to the modern reporter.

The times have changed; gone are the old days where journalists with column space to fill willingly answered phone calls from PR agencies with breaking brand news. Trying to generate earned media with these methods in today’s climate requires finesse, as there is no set rule of etiquette and reporters are much less in need of the stories offered by the PR industry.

Reporter Dee Brown has some thoughts on the matter, and her stance on the use of social media by PR pros is worth noting.

Key Takeaways From the CMI B2C Content Marketing Report 2015
November 11, 2014 by

A few weeks ago, we explored the Content Marketing Institute’s 2015 B2B Content Marketing Benchmarks, Budgets and Trends – North America study, taking an in depth look at the metrics and methodology of marketers and brands targeting businesses with their content efforts. Today, we’ll examine that study’s companion piece, this time focused on marketers who are aiming for consumers.

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