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    Plans for the Platform

    The News Media Platform is now live and kicking, having already pulled in a number of subscriptions. However, the world’s only SaaS system that allows clients to commission articles directly by journalists on leading publications is far from finished. There are a number of developments planned to help add even further value to the program.

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    Are Robots The Future of Journalism?

    The depictions of robots in popular culture have been wide-ranging, from the helpful maid Rosie in The Jetsons to the cute garbage cleaning WALL-E who inherits the earth in the popular Pixar film to the relentless death machines in the Schwarzenegger blockbusters. Now that we’ve entered the technological era, we seem to be on the verge of realizing some of these possibilities (though hopefully none involving terminators).

    Indeed, automation has already changed many industries and processes. Computer technology makes tasks that were once labor intensive much more efficient, in some cases removing the human element altogether. But while processing payments or facilitating a self-checkout line is easy enough to hand off to the robots, surely there are some jobs that only a human can do. You would think that journalism, with its need for a thorough command over the written word and a deep understanding of language, would fall into this category. You’d be wrong.

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    News Story Release vs Press Releases = Quality vs Quantity

    How do you get the most bang for your promotional buck? Given today’s tight economic climate and the lean operating model favored by most businesses, there’s a great need to extract the maximum value from every dollar spent. This is especially true with a specialized service like publicity. Given the importance of generating media coverage for a brand, and the often expensive price tag that accompanies it, getting a major return on investments in this area is vital.

  • Brand.com Blog Images
    Paywalls a Prickly Prospect

    Newspaper revenues have been declining consistently since the rise of the Internet age. As the print market slowly evaporates, taking with it circulation and advertising money, publishers are left scrambling to monetize an online business model that was built on free content. The development of a consistent digitally-based revenue source is vital to the continued survival of the industry.

    One potential moneymaker that publishers have been experimenting with for years is the paywall. Paywalls are an online subscription model that require users to pay to view some or all content. Many publishers have utilized paywalls over the past ten years with mixed results.

  • Brand.com Blog Images
    Minute Men (and Women): Journalists Barely Look at Press Releases

    Oh, the press release. The debate in media circles continues about the usefulness of this public relations mainstay in the online era. A new survey of journalists by communications firm Greentarget brings some more fodder for the conversation. Amongst the key findings – when journalists actually open a press release, on average they spend less than a minute reading it.

The Latest
Plans for the Platform
July 28, 2014 at 8:45 am ET by | Read Story

The News Media Platform is now live and kicking, having already pulled in a number of subscriptions. However, the world’s only SaaS system that allows clients to commission articles directly by journalists on leading publications is far from finished. There are a number of developments planned to help add even further value to the program.

Are Robots The Future of Journalism?
July 27, 2014 at 2:15 pm ET by | Read Story

The depictions of robots in popular culture have been wide-ranging, from the helpful maid Rosie in The Jetsons to the cute garbage cleaning WALL-E who inherits the earth in the popular Pixar film to the relentless death machines in the Schwarzenegger blockbusters. Now that we’ve entered the technological era, we seem to be on the verge of realizing some of these possibilities (though hopefully none involving terminators).

Indeed, automation has already changed many industries and processes. Computer technology makes tasks that were once labor intensive much more efficient, in some cases removing the human element altogether. But while processing payments or facilitating a self-checkout line is easy enough to hand off to the robots, surely there are some jobs that only a human can do. You would think that journalism, with its need for a thorough command over the written word and a deep understanding of language, would fall into this category. You’d be wrong.

News Story Release vs Press Releases = Quality vs Quantity
July 26, 2014 at 2:30 pm ET by | Read Story

How do you get the most bang for your promotional buck? Given today’s tight economic climate and the lean operating model favored by most businesses, there’s a great need to extract the maximum value from every dollar spent. This is especially true with a specialized service like publicity. Given the importance of generating media coverage for a brand, and the often expensive price tag that accompanies it, getting a major return on investments in this area is vital.

Paywalls a Prickly Prospect
July 25, 2014 at 8:45 am ET by | Read Story

Newspaper revenues have been declining consistently since the rise of the Internet age. As the print market slowly evaporates, taking with it circulation and advertising money, publishers are left scrambling to monetize an online business model that was built on free content. The development of a consistent digitally-based revenue source is vital to the continued survival of the industry.

One potential moneymaker that publishers have been experimenting with for years is the paywall. Paywalls are an online subscription model that require users to pay to view some or all content. Many publishers have utilized paywalls over the past ten years with mixed results.

Minute Men (and Women): Journalists Barely Look at Press Releases
July 24, 2014 at 8:45 am ET by | Read Story

Oh, the press release. The debate in media circles continues about the usefulness of this public relations mainstay in the online era. A new survey of journalists by communications firm Greentarget brings some more fodder for the conversation. Amongst the key findings – when journalists actually open a press release, on average they spend less than a minute reading it.

How the News Story Release is Shaking Up the Industry
July 23, 2014 at 8:45 am ET by | Read Story

Many things have changed in the digital age, including publicity.

Reporters an Endangered Species
July 22, 2014 at 8:45 am ET by | Read Story

Giant pandas, Florida panthers, swamp deer, and… journalists? Things aren’t going well in the newspaper business, which means that times are tough for journalists. In fact, the recent decline of publishing has caused a similar decline in the reporting profession, and based on current trends there’s not a lot of optimism for the future.

Don’t Forget About Zeus! The Publication Platform
July 21, 2014 at 8:45 am ET by | Read Story

With the roll-out last week of the News Media Platform, all eyes have naturally been focused on that superb software suite. But the News Media Platform is actually just one part of Brand.com’s larger content management SaaS system. The Publication Platform – also known as Zeus – is the other half of Brand.com’s innovative software solution. Today, we’ll take a look at how the Publication Platform is streamlining the content creation process.

Magazine Industry in State of Flux
July 20, 2014 at 2:45 pm ET by | Read Story

It’s a bleak story for newspaper publishers in the digital age. The traditional sources of income are fading fast, with ad revenues and subscription rates at historic lows. Newspapers are struggling to make the switch to digital profitable, resorting to poorly conceived native content and paywalls that people will never pay for in significant amounts. Layoffs are common at papers of all sizes, publishing companies are being sold off, and to many observers, the industry is in a death spiral.

For magazines, the outlook is marginally better.

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