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    What Brands Does Your State Love?

    State borders no longer define only sports rooting interests or sales tax percentages. According to a new study, they now indicate different brand preferences. The survey, done by Direct Capital, analyzed Google search trends to uncover the most popular brands in every state in the US. What they found included everything from car companies and beer brands to shaving cream and coffee purveyors.

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    Common Mistakes of Content

    Content marketing is still a fairly new technique. As such, many brands are struggling to find the best practices. Below, one of our marketing experts discusses some of the common issues brands face when creating brand content. Be careful to avoid these mistakes in your own content!

  • Brand.com Blog Images
    Why Quality Rules In Brand Content Marketing

    Content is a powerful tool in the marketing arsenal of any brand. Content offers an excellent opportunity to connect and interact with the most important of audiences – potential customers.

  • Brand.com Blog Images
    Content Marketing Done Right: Amtrak Residency Program

    Even with content marketing’s proliferation, brands often struggle to get it right. They frequently fail to have a coherent long range strategy, produce pieces too focused on the brand, or offer content that has no real value to the audience. Content that really resonates provides something useful to readers – entertainment, knowledge, inspiration. It features and connects with the lifestyle of its customers, and in doing so positions the brand as a part of that lifestyle.

    One brand that has mastered this method of content marketing is American train travel company Amtrak. The business introduced a content marketing initiative where it sponsors writers, photographers, and videographers with trips on its trains, inviting them to document their experiences.

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    The Key to Successful Content Marketing

    There are several concepts to keep in mind when creating successful content marketing. Here is the most important one.

The Latest
What Brands Does Your State Love?
September 29, 2014 by | Read Story

State borders no longer define only sports rooting interests or sales tax percentages. According to a new study, they now indicate different brand preferences. The survey, done by Direct Capital, analyzed Google search trends to uncover the most popular brands in every state in the US. What they found included everything from car companies and beer brands to shaving cream and coffee purveyors.

Common Mistakes of Content
September 26, 2014 by | Read Story

Content marketing is still a fairly new technique. As such, many brands are struggling to find the best practices. Below, one of our marketing experts discusses some of the common issues brands face when creating brand content. Be careful to avoid these mistakes in your own content!

Why Quality Rules In Brand Content Marketing
September 24, 2014 by | Read Story

Content is a powerful tool in the marketing arsenal of any brand. Content offers an excellent opportunity to connect and interact with the most important of audiences – potential customers.

Content Marketing Done Right: Amtrak Residency Program
September 22, 2014 by | Read Story

Even with content marketing’s proliferation, brands often struggle to get it right. They frequently fail to have a coherent long range strategy, produce pieces too focused on the brand, or offer content that has no real value to the audience. Content that really resonates provides something useful to readers – entertainment, knowledge, inspiration. It features and connects with the lifestyle of its customers, and in doing so positions the brand as a part of that lifestyle.

One brand that has mastered this method of content marketing is American train travel company Amtrak. The business introduced a content marketing initiative where it sponsors writers, photographers, and videographers with trips on its trains, inviting them to document their experiences.

The Key to Successful Content Marketing
September 19, 2014 by | Read Story

There are several concepts to keep in mind when creating successful content marketing. Here is the most important one.

The Future of Storytelling: Themes of the Content Marketing World Event
September 17, 2014 by | Read Story

Content has taken the marketing world by storm, exploding into a $100 billion industry over the space of just a few short years. The majority of businesses now utilize content marketing, it makes up a healthy portion of the average marketing budget (39%), and most chief marketing officers (78%) see it as the future of brand promotion. In fact, content is now such a vital piece of the marketing puzzle that it has its own conference, the Content Marketing World event held by the Content Marketing Institute early every September.

The Importance of the Audience
September 15, 2014 by | Read Story

Content is the latest trend in marketing, experiencing a surge in popularity to the tune of $135 billion this year alone, and facing an expected double digit percentage growth each of the next two years. That’s because content is the way to reach consumers in the Internet era. A majority of people – 70%, according to the Content Marketing Institute – would rather learn about a brand from articles than ads. Content is widely viewed as the future of marketing – 78% of CMOs believe this.

Content As Encouragement: How Brands Can Inspire Their Audience
September 12, 2014 by | Read Story

As the world changes, so too have the techniques of marketing.

In the old days, a brand’s marketing relied primarily on externally created content – commercials produced by an advertising agency, articles written by journalists, press releases penned by a public relations firm. Much of a company’s image was established through these outside sources, with brands having little opportunity to actually interact with their audience and consumers at large.

The mass adoption of the Internet has altered the playing field – brands now have the chance to directly engage with potential customers right there on the world’s biggest stage.

Anatomy of Content Marketing
September 10, 2014 by | Read Story

Content marketing has arrived in a big way. A majority – 90% – of organizations now use it as part of their promotional efforts, and 78% of chief marketing officers think that content is the future of marketing. With the Internet playing an ever-increasing part in 21st century commerce, content is quickly becoming a vital weapon in a brand’s marketing arsenal. A new infographic from Content+ shows just how effective content can be, and how crucial it is for any organization still neglecting this method to get in the game.

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