Brand.com
  • Brand.com Blog Images
    Reporters an Endangered Species

    Giant pandas, Florida panthers, swamp deer, and… journalists? Things aren’t going well in the newspaper business, which means that times are tough for journalists. In fact, the recent decline of publishing has caused a similar decline in the reporting profession, and based on current trends there’s not a lot of optimism for the future.

  • Brand.com Blog Images
    Don’t Forget About Zeus! The Publication Platform

    With the roll-out last week of the News Media Platform, all eyes have naturally been focused on that superb software suite. But the News Media Platform is actually just one part of Brand.com’s larger content management SaaS system. The Publication Platform – also known as Zeus – is the other half of Brand.com’s innovative software solution. Today, we’ll take a look at how the Publication Platform is streamlining the content creation process.

  • Brand.com Blog Images
    Magazine Industry in State of Flux

    It’s a bleak story for newspaper publishers in the digital age. The traditional sources of income are fading fast, with ad revenues and subscription rates at historic lows. Newspapers are struggling to make the switch to digital profitable, resorting to poorly conceived native content and paywalls that people will never pay for in significant amounts. Layoffs are common at papers of all sizes, publishing companies are being sold off, and to many observers, the industry is in a death spiral.

    For magazines, the outlook is marginally better.

  • Brand.com Blog Images
    Native What? Users Don’t Understand, Trust, or Read Sponsored Content

    Given the current industry climate, it’s not surprising that many publishers have turned to native advertising to help pay their bills. Sponsored content is one of the few new sources of revenue to emerge for the publishing in the digital age. Unfortunately, recent studies cast some serious doubt on the effectiveness of these tactics.

  • Brand.com Blog Images
    Media Deserts a Symptom of the Downfall of Papers The problems of newspapers are no secret. In fact, we’ve covered them here at length.
The Latest
Reporters an Endangered Species

Giant pandas, Florida panthers, swamp deer, and… journalists? Things aren’t going well in the newspaper business, which means that times are tough for journalists. In fact, the recent decline of publishing has caused a similar decline in the reporting profession, and based on current trends there’s not a lot of optimism for the future.

Don’t Forget About Zeus! The Publication Platform

With the roll-out last week of the News Media Platform, all eyes have naturally been focused on that superb software suite. But the News Media Platform is actually just one part of Brand.com’s larger content management SaaS system. The Publication Platform – also known as Zeus – is the other half of Brand.com’s innovative software solution. Today, we’ll take a look at how the Publication Platform is streamlining the content creation process.

Magazine Industry in State of Flux

It’s a bleak story for newspaper publishers in the digital age. The traditional sources of income are fading fast, with ad revenues and subscription rates at historic lows. Newspapers are struggling to make the switch to digital profitable, resorting to poorly conceived native content and paywalls that people will never pay for in significant amounts. Layoffs are common at papers of all sizes, publishing companies are being sold off, and to many observers, the industry is in a death spiral.

For magazines, the outlook is marginally better.

Native What? Users Don’t Understand, Trust, or Read Sponsored Content

Given the current industry climate, it’s not surprising that many publishers have turned to native advertising to help pay their bills. Sponsored content is one of the few new sources of revenue to emerge for the publishing in the digital age. Unfortunately, recent studies cast some serious doubt on the effectiveness of these tactics.

Media Deserts a Symptom of the Downfall of Papers

The problems of newspapers are no secret. In fact, we’ve covered them here at length.

How Brand.com Works With a Marketing Firm

Brand.com’s Precision PR services have much to offer an individual or brand, especially now that the News Media Platform has gone live. Clients can commission articles directly through leading publishers, use paid promotion to laser target specific audiences, and take control of their publicity efforts to move to the next level. At Brand.com, we’re doing something that no one else is.

In fact, because our services are so comprehensive and unique, they are even useful for businesses in parallel industries. Today, we’ll take a look at how Brand.com can work with a marketing firm.

How Brand.com Helps a Publisher

It’s not easy being a publisher these days. The industry is fraught with problems, including layoffs, shutdowns, and an inability to translate success in print to the digital medium. Publishing is in the midst of a major evolution, and the future is uncertain for even the biggest publications.

Wall Street Journal Celebrates 125th Anniversary… With Layoffs

The Wall Street Journal has a long, proud history that dates back to 1889. The paper has 34 Pulitzer Prizes to its name and the highest print circulation in the country at 1.4 million copies. By all measures, it’s one of the top news publications in the world.

Introducing: The News Media Platform

The anticipation is over. It’s time to break out the trumpets and pop the champagne, for the News Media Platform has arrived!

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