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    Why Storytelling Makes Us Feel Good (And How to Translate it to Brand Content)

    What is it about your favorite television show that makes you rewatch it again and again? Why did you respond so well to your favorite book, reflecting on that familiar old and beloved tale repeatedly? Do you find yourself engrossed in a thrilling movie, leaning forward in rapt anticipation at what might happen to the characters next? Would you believe the answer to why you love these things is storytelling?

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    The Brand Content Editorial Calendar: November

    November is sneaking up on us, which means turkey, high school football playoffs, and Christmas music whether you’re ready for it or not. It’s also time to get your November content right ahead of those creeping frosts and whipping winds.

    November is a rich time for content, featuring many great events to tie in with your brand. It’s the month when many consumers open their wallets for holiday shopping and deals, which makes it an important month to focus on creating relationships with consumers. Content can play a big part in that process. Let’s take a look at some of the highlights of the November editorial calendar.

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    Scary Good Content: Three Brands that Are Killing It at Halloween

    It’s that time of year when our collective imaginations are captured by ghosts and ghouls, generous helpings of candy, and adorable kids and pets in ridiculous costumes. It’s Halloween, one of the most visible and visual of the annual holidays.

    The Halloween season offers an excellent opportunity for brands to be creative and interactive with brand marketing. The lighthearted spooktacular holiday is a chance to produce and post themed content that resonates with audiences of all ages. Connecting your brand to Halloween – and to your customers’ Halloween experience – through a clever multi-outlet campaign is a terrifyingly good content marketing strategy.

    Here are three brands who are scaring up some great content this Halloween season.

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    How Effective is Online Advertising?

    There is a ton of content on the Internet, and every day more is added.

    Almost 140,000 new websites go live daily. An average of 92,000 articles are published each day. In the Internet era, more information is produced every two days than was created from the dawn of civilization until 2003.

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Why Storytelling Makes Us Feel Good (And How to Translate it to Brand Content)

What is it about your favorite television show that makes you rewatch it again and again? Why did you respond so well to your favorite book, reflecting on that familiar old and beloved tale repeatedly? Do you find yourself engrossed in a thrilling movie, leaning forward in rapt anticipation at what might happen to the characters next? Would you believe the answer to why you love these things is storytelling?

The Brand Content Editorial Calendar: November

November is sneaking up on us, which means turkey, high school football playoffs, and Christmas music whether you’re ready for it or not. It’s also time to get your November content right ahead of those creeping frosts and whipping winds.

November is a rich time for content, featuring many great events to tie in with your brand. It’s the month when many consumers open their wallets for holiday shopping and deals, which makes it an important month to focus on creating relationships with consumers. Content can play a big part in that process. Let’s take a look at some of the highlights of the November editorial calendar.

Scary Good Content: Three Brands that Are Killing It at Halloween

It’s that time of year when our collective imaginations are captured by ghosts and ghouls, generous helpings of candy, and adorable kids and pets in ridiculous costumes. It’s Halloween, one of the most visible and visual of the annual holidays.

The Halloween season offers an excellent opportunity for brands to be creative and interactive with brand marketing. The lighthearted spooktacular holiday is a chance to produce and post themed content that resonates with audiences of all ages. Connecting your brand to Halloween – and to your customers’ Halloween experience – through a clever multi-outlet campaign is a terrifyingly good content marketing strategy.

Here are three brands who are scaring up some great content this Halloween season.

How Effective is Online Advertising?

There is a ton of content on the Internet, and every day more is added.

Almost 140,000 new websites go live daily. An average of 92,000 articles are published each day. In the Internet era, more information is produced every two days than was created from the dawn of civilization until 2003.

Brand Content Done Right: Caterpillar Inc

Producing content that really connects with the audience can be a struggle for brands. It’s not enough to merely post new material. For content marketing to work, it must be high quality, offering something of value, whether inspiration, entertainment or education.

Why Do Companies Use Content Marketing? Brand Goals for Content

The popularity of content marketing has risen exponentially over the past few years. Almost every business – 9 out of 10 – uses it. The digital content marketing industry itself is worth $135 billion in 2014. It’s experienced double digit growth each of the past couple years, with similar growth predicted for the future.

This Is How We Do It: The Brand.com Content Process

The Brand.com news media platform is revolutionizing the industry. Using cutting edge technology, Brand.com connects top publishers with leading brands. In a time when it’s more difficult than ever to get your story out above the clutter of the Internet, Brand.com’s unique content marketing software package offers the opportunity to get the messages that matter to the audiences that count.

Today, we’re going to give you a little glimpse behind the curtain. Here’s how the Brand.com content process works.

Tactical Reasoning: Why Brands Must Use Multiple Content Tactics and Strategies

On the Internet, content rules.

Commerce has undergone a dramatic shift to the digital world in the 21st century, and content marketing has become the best way to reach web-based consumers and businesses. There is no shortage of places to put brand content, nor lack of ways to use it. In fact, content marketing is now so popular that brands have comprehensive campaigns that utilize multiple tactics.

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