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    Climbing the Mountain of Content

    The Internet is filled to the brim with content. The volume of material – and the rate at which it’s produced – is staggering to comprehend. With so much out there competing for the eyeballs of Internet users, it can be exceedingly difficult to reach your audience. The recent proliferation of content marketing means that now even brands are fighting to be heard online. It’s a daunting challenge for any marketer to break through the wall of digital content, which means it’s more important than ever to get the right message in front of the right readers. And that’s where Brand.com comes in….

  • Brand.com Blog Images
    Key Takeaways From the CMI’s 2015 Content Marketing Report

    No one can question the rise of content marketing – it’s seemingly ubiquitous, with virtually every organization utilizing content as a tool to reach consumers on the Internet. Nine out of ten companies now market with content.

  • Brand.com Blog Images
    How Content Marketing Builds Brand Loyalty

    The world has changed.

    As the majority of commerce shifts to the digital sphere, business methods that have been successful for decades no longer work. Today’s consumers are Internet-based. Even when they buy a product at the store, they’ve first compared features and prices on the web. The majority of people – 81% – do research online before making a purchase. So how does a brand reach this new breed of online consumer? How does it generate brand loyalty?

  • Brand.com Blog Images
    The Importance of Storytelling

    Content marketing is the latest craze in online brand promotion, and with good cause. When it’s done correctly, audiences really respond – 90% of consumers find custom content useful and 78% believe that organizations providing custom content are interested in building good relationships with them. But good content is one of those things that’s much harder in practice than it sounds.  How do you create something that will engage consumers? What does good content look like? Here, we take a brief look at the role storytelling plays in quality content.

  • Brand.com Blog Images
    The Necessity of the Editor

    Content is now a defacto piece of the marketing puzzle at virtually every organization, with upwards of 90% of businesses using it. But not all content is the same. Some brand content is exceptional, while other efforts miss the mark. We’ve already covered the importance of creating content for the targeted audience, and telling a story rather than selling the brand.

    The bottom line is that, for content marketing to work, it must be good.

The Latest
Climbing the Mountain of Content

The Internet is filled to the brim with content. The volume of material – and the rate at which it’s produced – is staggering to comprehend. With so much out there competing for the eyeballs of Internet users, it can be exceedingly difficult to reach your audience. The recent proliferation of content marketing means that now even brands are fighting to be heard online. It’s a daunting challenge for any marketer to break through the wall of digital content, which means it’s more important than ever to get the right message in front of the right readers. And that’s where Brand.com comes in….

Key Takeaways From the CMI’s 2015 Content Marketing Report

No one can question the rise of content marketing – it’s seemingly ubiquitous, with virtually every organization utilizing content as a tool to reach consumers on the Internet. Nine out of ten companies now market with content.

How Content Marketing Builds Brand Loyalty

The world has changed.

As the majority of commerce shifts to the digital sphere, business methods that have been successful for decades no longer work. Today’s consumers are Internet-based. Even when they buy a product at the store, they’ve first compared features and prices on the web. The majority of people – 81% – do research online before making a purchase. So how does a brand reach this new breed of online consumer? How does it generate brand loyalty?

The Importance of Storytelling

Content marketing is the latest craze in online brand promotion, and with good cause. When it’s done correctly, audiences really respond – 90% of consumers find custom content useful and 78% believe that organizations providing custom content are interested in building good relationships with them. But good content is one of those things that’s much harder in practice than it sounds.  How do you create something that will engage consumers? What does good content look like? Here, we take a brief look at the role storytelling plays in quality content.

The Necessity of the Editor

Content is now a defacto piece of the marketing puzzle at virtually every organization, with upwards of 90% of businesses using it. But not all content is the same. Some brand content is exceptional, while other efforts miss the mark. We’ve already covered the importance of creating content for the targeted audience, and telling a story rather than selling the brand.

The bottom line is that, for content marketing to work, it must be good.

Storytelling vs Selling: Reaching the Digital Audience

Move over advertising, here comes content.

In the age of the Internet, brands must rethink their promotional strategies with a focus on digital audiences. The tried and true methods of selling a brand and its products are rapidly becoming antiquated as consumers turn online to research their purchases. Successful marketing and advertising on the web looks dramatically different than that which preceded it.

Content Marketing for Mobile

The mobile sector is the future of online commerce. Reaching consumers on mobile devices is an increasingly essential part of promoting a brand. It’s important for a brand to consider mobile devices when planning content marketing. Here are some tips.

Brand.com Expands to New York

Start spreading the news! Brand.com is expanding to The City That Never Sleeps.

What Brands Does Your State Love?
September 29, 2014 by | Read Story

State borders no longer define only sports rooting interests or sales tax percentages. According to a new study, they now indicate different brand preferences. The survey, done by Direct Capital, analyzed Google search trends to uncover the most popular brands in every state in the US. What they found included everything from car companies and beer brands to shaving cream and coffee purveyors.

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