The old publishing business model that relies on revenue from generating ad sales is dead.
Ad sales and revenue are down across the board for almost all publishers. The vultures…
Brand.com is one of the fastest growing media and PR companies in the world today.
In addition to hiring new staff, experts and specialists on a weekly basis, we are…
One of the most effective ways to get your brand or message in front of a whole new audience is through the use of guest blogging.
For those of you…
“I Googled You” – three little words that strike a ton of fear into the ears of businesses, brands, students and potential employees around the world.
As scary as these words…
What are the top internet marketing blogs on the Internet? This is common question, but the answer is tough to find. The truth is, there are a lot of…
The traditional methods of PR are much like the dirty, cheap newspaper you may have picked up this morning – old news and just waiting to be thrown into the trash after the flip of a few pages.Gone are the days when your organization needs to be held hostage to a team of journalists at a PR firm that is just waiting to throw you to the side after that next big client comes in.
We often hear how important branding is for a profit-based business, but almost no one mentions how equally important it is for non-profits. That's why we invited Matt Pipkin from SpeakYourSilence.
Let's celebrate our new "PR Expert Corner" series with one of the internet's finest PR pros – Clay Morgan. He's the vice president of operations at Arment Dietrich and a frequent contributer to one of the top 20 PR blogs on the internet – SpinSucks.
While some people may find the world of branding and PR somewhat boring and just a necessity of business, there is nothing boring about watching how multi-billion-dollar brands continue to destroy what respect and loyalty they already have for themselves.News just broke yesterday about a tweet that went horribly wrong on US Airways' twitter handle and is currently trending worldwide thanks to its recent exposure on BuzzFeed.
Time and time again we say it here on the Brand.com blog – the future is digital news and content marketing! Print is dying and less people are watching television!This latest report from the Interactive Advertising Bureau (IAB) backs up this theory with industry-shattering numbers to prove that U.
When you think of newspapers, you probably think of a stack of dirty papers that you or your parents would pick up at the local store or gas station that would leave ink marks all over your hands. The funny thing is that this is how newspapers are still being run and conducting most of their business.
Whether you are in the world of advertising, PR or even just an avid reader/ viewer of the news, there is a clear shift in the way news is being delivered, and the shift is happening right before our very eyes.Every time you view or share a news article online instead of buying a print copy, you help further the decline of the print industry.
We all know the age of print news and advertising is dying, and it's only a matter of time before some (if not all) news organizations focus all of their efforts on going digital. Not only is it the right decision for delivering the most accurate and news breaking stories but less people are actually going to their local store to pick up a copy of a print newspaper.
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