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Automaker Content Marketing Spotlight: Chevrolet
November 26, 2014 by

Previous installments of our exploration of branding in the auto industry have covered the content marketing strategies used by Toyota and Ford. Today, we’ll take a look at how Chevrolet uses branded content.

How Brands Can Avoid the Dreadful Google Links Penalty
November 25, 2014 by

Of all the important aspects that go into how a site performs in Google, an often overlooked factor is the site’s backlink profile. Out of sight, out of mind, right? That kind of thinking could get you a manual penalty and a temporary ban from Google – bad news no matter who you are.

Automaker Content Marketing Spotlight: Ford
November 24, 2014 by

Last week in our examination of the auto industry’s content marketing efforts, we took a look at the various ways that Toyota is using content to promote its brand. The Japanese carmaker has utilized content in a number of creative and interesting ways. Today, we’ll explore the content of one of Toyota’s biggest competitors – the Ford Motor Company.

Automaker Content Marketing Spotlight: Toyota
November 21, 2014 by

As part of our examination of the digital media space, we regularly offer coverage on exceptional content marketing efforts from brands across many different industries. We’re now going to expand our focus to an entire industry, examining how many of its key players utilize content in their promotional strategy. We’ll be taking a look at the automobile trade, exploring how various carmakers approach content marketing. Today, we’ll start with Toyota.

How Much Brand Content is Online? An Infographic
November 20, 2014 by

As we learned last week, there is an enormous amount of content on the Internet. More information has been created and posted in the last few years than existed in the history of mankind prior to the digital age. Just in the time you’ve been reading this paragraph, millions more pieces of content have gone live. It’s incredible to comprehend.

Brands are responsible for a large part of the landslide of material that cascades across the internet every day.

The Difference Between Native Ads and Content Marketing
November 19, 2014 by

Choose your words carefully.

This old maxim should be one of the golden rules of the Internet, but all too frequently it goes unheeded. One recent illustration of a word usage flap (covered here by our own Dave Armon) involved Wall Street Journal blogger Nathalie Tadena and head of the Content Marketing Institute Joe Pulizzi.

10 More Content Marketing Stats Every Company Needs to See
November 18, 2014 by

Content marketing is seemingly everywhere these days, with native ads and sponsored posts becoming standard procedure for publications and brands across every industry evolving into content creators. But why is content so big now? Why has the method exploded in popularity?

Brand.com Publisher Partner Profile: Metro
November 17, 2014 by

The Brand.com Publisher Partnership Program is a comprehensive collection of some of the world’s top news sources. Connecting top Brands with leading Publishers via a cutting edge technological platform, we offer a revolutionary public relations service that allows you to get your story out in the media.

There’s a wide variety of diverse members in the P3 program, each a unique publication offering different benefits to clients. Today we’re going to take a look at one such Publisher – the Metro.

How Much Content is Online? An Infographic
November 14, 2014 by

On the Internet, content rules all.

There’s an almost incomprehensible amount of material on the web, generated by the world’s 2 and a half billion plus web users.

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