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    The Key to Successful Content Marketing

    There are several concepts to keep in mind when creating successful content marketing. Here is the most important one.

  • Brand.com Blog Images
    The Future of Storytelling: Themes of the Content Marketing World Event

    Content has taken the marketing world by storm, exploding into a $100 billion industry over the space of just a few short years. The majority of businesses now utilize content marketing, it makes up a healthy portion of the average marketing budget (39%), and most chief marketing officers (78%) see it as the future of brand promotion. In fact, content is now such a vital piece of the marketing puzzle that it has its own conference, the Content Marketing World event held by the Content Marketing Institute early every September.

  • Brand.com Blog Images
    The Importance of the Audience

    Content is the latest trend in marketing, experiencing a surge in popularity to the tune of $135 billion this year alone, and facing an expected double digit percentage growth each of the next two years. That’s because content is the way to reach consumers in the Internet era. A majority of people – 70%, according to the Content Marketing Institute – would rather learn about a brand from articles than ads. Content is widely viewed as the future of marketing – 78% of CMOs believe this.

  • Brand.com Blog Images
    Content As Encouragement: How Brands Can Inspire Their Audience

    As the world changes, so too have the techniques of marketing.

    In the old days, a brand’s marketing relied primarily on externally created content – commercials produced by an advertising agency, articles written by journalists, press releases penned by a public relations firm. Much of a company’s image was established through these outside sources, with brands having little opportunity to actually interact with their audience and consumers at large.

    The mass adoption of the Internet has altered the playing field – brands now have the chance to directly engage with potential customers right there on the world’s biggest stage.

  • Brand.com Blog Images
    Anatomy of Content Marketing

    Content marketing has arrived in a big way. A majority – 90% – of organizations now use it as part of their promotional efforts, and 78% of chief marketing officers think that content is the future of marketing. With the Internet playing an ever-increasing part in 21st century commerce, content is quickly becoming a vital weapon in a brand’s marketing arsenal. A new infographic from Content+ shows just how effective content can be, and how crucial it is for any organization still neglecting this method to get in the game.

The Latest
The Key to Successful Content Marketing
September 19, 2014 by | Read Story

There are several concepts to keep in mind when creating successful content marketing. Here is the most important one.

The Future of Storytelling: Themes of the Content Marketing World Event
September 17, 2014 by | Read Story

Content has taken the marketing world by storm, exploding into a $100 billion industry over the space of just a few short years. The majority of businesses now utilize content marketing, it makes up a healthy portion of the average marketing budget (39%), and most chief marketing officers (78%) see it as the future of brand promotion. In fact, content is now such a vital piece of the marketing puzzle that it has its own conference, the Content Marketing World event held by the Content Marketing Institute early every September.

The Importance of the Audience
September 15, 2014 by | Read Story

Content is the latest trend in marketing, experiencing a surge in popularity to the tune of $135 billion this year alone, and facing an expected double digit percentage growth each of the next two years. That’s because content is the way to reach consumers in the Internet era. A majority of people – 70%, according to the Content Marketing Institute – would rather learn about a brand from articles than ads. Content is widely viewed as the future of marketing – 78% of CMOs believe this.

Content As Encouragement: How Brands Can Inspire Their Audience
September 12, 2014 by | Read Story

As the world changes, so too have the techniques of marketing.

In the old days, a brand’s marketing relied primarily on externally created content – commercials produced by an advertising agency, articles written by journalists, press releases penned by a public relations firm. Much of a company’s image was established through these outside sources, with brands having little opportunity to actually interact with their audience and consumers at large.

The mass adoption of the Internet has altered the playing field – brands now have the chance to directly engage with potential customers right there on the world’s biggest stage.

Anatomy of Content Marketing
September 10, 2014 by | Read Story

Content marketing has arrived in a big way. A majority – 90% – of organizations now use it as part of their promotional efforts, and 78% of chief marketing officers think that content is the future of marketing. With the Internet playing an ever-increasing part in 21st century commerce, content is quickly becoming a vital weapon in a brand’s marketing arsenal. A new infographic from Content+ shows just how effective content can be, and how crucial it is for any organization still neglecting this method to get in the game.

Easy as ABC… Educational Content Marketing
September 8, 2014 by | Read Story

It’s time to abandon the traditional wisdom about marketing.

These days, a brand doesn’t need to rely on external channels like television commercials, flyers, or print and billboard ads. The industry knowledge a brand holds just from doing business in a particular field is now a valuable marketing tool. As more and more commerce shifts to the digital sphere, marketing methods must be adjusted for today’s savvy internet-based consumer.

Take Control of Your Brand’s Story… With Content
September 5, 2014 by | Read Story

It’s simple – every brand needs an image. That’s basic marketing 101.

Back in the old days (pre-internet era), companies relied on print advertising, media coverage, radio spots, television commercials, and their own paid sponsorship to help craft the aura surrounding their brand. But the digital era is upon us, and things have changed. The Internet is now the go-to destination for establishing and promoting a brand.

Is Content Marketing an Art or a Science?
September 4, 2014 by | Read Story

Content marketing’s recent explosion in popularity (90% of organizations now incorporate it into their marketing plan) is the result of its effectiveness, both at engaging people and cost-wise (it costs 62% less than traditional marketing and generates about 3 times as many leads). Many organizations and brands are relatively new to the content game, and have struggled to find the best practices. That’s because content marketing requires more nuance and a different skillset than traditional marketing techniques.

Going Mobile: Three Tips for Content Marketing on Mobile Devices
September 2, 2014 by | Read Story

Lest there’s any doubt, mobile is the future.

By the end of this year, 1.76 billion people will own a smartphone, with the US expected to reach more than 50% smartphone penetration before 2015. People routinely use their mobile devices to shop – 25% of all e-commerce now comes from mobile, and 48% of the time US consumers spend on e-retail occurs on a mobile device. More and more, businesses are realizing the power of mobile – by 2017, mobile ad spending is predicted to exceed traditional display ads, and this year alone it accounts for over $9 billion.

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