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Highlights from the Native Ad Labeling Webinar
December 19, 2014 by

Recently, Brand.com hosted a webinar on transparency in labeling native ads that featured Venable marketing and advertising attorney Amy Mudge. The talk offered a primer on the finer points of properly marking sponsored content for consumers. Here are some highlights of that webinar:

Industry Influencers’ Content Marketing Predictions for 2015
December 18, 2014 by

The New Year is just a few short days away, which means it’s time to take a look ahead. Content marketing is only going to become more ubiquitous in the future, so 2015 surely has some exciting things in store. We asked some industry thought leaders and influencers for their forecast of the upcoming year. Here’s what these experts think content marketing will look like in 2015:

Meet Yumi Wilson
December 17, 2014 by

Pitching stories to journalists over social media can be a tricky endeavor. What is the proper etiquette, how do you avoid annoying the journalist, and what are the prospects for success? There is perhaps no one better qualified to address these questions than Yumi Wilson.

Automaker Content Marketing Spotlight: Dodge
December 16, 2014 by

Recently, we’ve undertaken an exploration of the content marketing efforts of the auto manufacturing industry. We’ve looked at some of the world’s largest carmakers, including Ford, Toyota, Chevrolet, and Honda. Today, our series continues with a look at US car company Dodge.

Algebraic View of Sponsored Content Falls Short
December 15, 2014 by

We snapped fresh batteries into our scientific calculator this past weekend after reading a post on the Hubspot blog containing a formula that purportedly calculates the price of sponsored articles.

What Do Consumers Want From Brand Content? An Infographic
December 12, 2014 by

In the digital age, the traditional methods of appealing to a mass audience – television and print ads, and PR pitches to the news media – are fading fast as people shift to the Internet for entertainment and consumer information.

How Should Sponsored Content Be Labeled?
December 11, 2014 by

Recently, we’ve been exploring the rise in popularity of native ads, and the debate on how to properly label them so consumers understand that the content is paid promotional material. As part of this exploration, we hosted a webinar featuring Venable LLP marketing and advertising attorney Amy Mudge that highlighted some of the finer points of the issue. Today, we’ll take a deeper look.

Labeling of Sponsored Content: The Consumer Perspective
December 10, 2014 by

Have you ever started reading what you thought was an article in your favorite magazine or on a popular website, only to realize part way through that it was actually an advertisement?

What’s In a Name? Labeling of Native Ads Still an Issue
December 9, 2014 by

The competition for eyeballs in the digital world is a fierce, hard-fought battle.

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