As we learned last week, there is an enormous amount of content on the Internet. More information has been created and posted in the last few years than existed in the history of mankind prior to the digital age. Just in the time you’ve been reading this paragraph, millions more pieces of content have gone live. It’s incredible to comprehend.
Brands are responsible for a large part of the landslide of material that cascades across the internet every day.
Choose your words carefully.
This old maxim should be one of the golden rules of the Internet, but all too frequently it goes unheeded. One recent illustration of a word usage flap (covered here by our own Dave Armon) involved Wall Street Journal blogger Nathalie Tadena and head of the Content Marketing Institute Joe Pulizzi.
Content marketing is seemingly everywhere these days, with native ads and sponsored posts becoming standard procedure for publications and brands across every industry evolving into content creators. But why is content so big now? Why has the method exploded in popularity?
The Brand.com Publisher Partnership Program is a comprehensive collection of some of the world’s top news sources. Connecting top Brands with leading Publishers via a cutting edge technological platform, we offer a revolutionary public relations service that allows you to get your story out in the media.
There’s a wide variety of diverse members in the P3 program, each a unique publication offering different benefits to clients. Today we’re going to take a look at one such Publisher – the Metro.
On the Internet, content rules all.
There’s an almost incomprehensible amount of material on the web, generated by the world’s 2 and a half billion plus web users.
This week in This Week In Digital Content, we look at the future of measuring content ratings, Snapchat ads, and just what Derek Jeter has been up to since his retirement.
In the digital sphere where media now resides, it can be tricky for the public relations pro to pitch to the modern reporter.
The times have changed; gone are the old days where journalists with column space to fill willingly answered phone calls from PR agencies with breaking brand news. Trying to generate earned media with these methods in today’s climate requires finesse, as there is no set rule of etiquette and reporters are much less in need of the stories offered by the PR industry.
Reporter Dee Brown has some thoughts on the matter, and her stance on the use of social media by PR pros is worth noting.
A few weeks ago, we explored the Content Marketing Institute’s 2015 B2B Content Marketing Benchmarks, Budgets and Trends – North America study, taking an in depth look at the metrics and methodology of marketers and brands targeting businesses with their content efforts. Today, we’ll examine that study’s companion piece, this time focused on marketers who are aiming for consumers.
Brand.com is the First Content Marketing Platform for Commissioning and Publishing Reporter-Written News Articles Directly onto Top News SitesThe Brand.