Brand.com
  • Brand.com Blog Images
    Content as a Recruiting Technique

    The use of content as a marketing tactic is now widespread, with 90% of organizations utilizing the method. Content is a great tool for a company – it gives the brand a voice, and offers something for consumers and the public to relate to and engage with.

    In fact, nowadays it’s a brand’s content that often makes that crucial first impression on audiences. This is a fantastic opportunity, because a brand can tailor content to put the proverbial best foot forward. This is true not just for prospective customers, but also prospective employees. Content marketing, when done properly, presents an exciting, professional brand image that is attractive to top talent. In this way, a brand’s content can be a major asset for recruiting.

  • Brand.com Blog Images
    The 5 Steps to Creating An Outstanding Editorial Calendar

    Content marketing has gained major traction over the past few years as commerce and consumer behavior shifts to the digital sphere. The value of content as a marketing tool is unquestionable – 90% of consumers find brand content useful, while 78% believe the organizations behind the content are interested in building good relationships. It’s no surprise then that adoption is almost total, with 93% of B2B marketers and 86% of B2C marketers using content as part of their promotional efforts.

    But just because a brand is undertaking content marketing doesn’t mean it’s executing the technique properly. There are a number of common mistakes brands make with their content. One major issue that prevents a business from reaching maximum potential with content is the lack of an expressed strategy. A great way to establish a unified content marketing strategy is to set up an editorial calendar. Here’s how:

  • Brand.com Blog Images
    10 Content Marketing Stats Every Company Needs to See

    There’s little doubt that digital content is the marketing method of the future, with more and more commerce becoming web-based every day. But content marketing has already arrived in a big way, and for any brand that has yet to employ the technique, the time is now. Here at Brand.com (@Brand), we have compiled a list of 10 can’t miss eye-opening stats about content marketing’s current scope, impact, and methodology.

  • Brand.com Blog Images
    Three Struggles Brands Face with Content Marketing

    The past few years have seen an explosion in the popularity of digital content marketing – it cracked the $100 billion mark in 2012, increased to $118 billion in 2013, and will be a $135 billion industry this year. A recent survey by Content.ly found that marketers pegged content marketing as their number one digital priority, with 9 out of 10 companies using the method as part of their marketing program in 2014.

    As with any rapidly developing industry, content marketing has a significant learning curve. When done properly, content should engage a brand’s target audience. It should offer readers something of value, forming a relationship with consumers and increasing their trust of the brand. Content created correctly works, with 70% of consumers saying it makes them feel closer to the sponsoring company. Unfortunately, many brands struggle to pull this off in practice.

  • Brand.com Blog Images
    The Rise of the Brand Journalist

    The joining together of media and marketing has never been more pronounced. Native ads are a regular feature of nearly all publications – as many as 90% use them. More than ever, brands see the need to utilize content as a means of connecting with customers, with 9 out of 10 companies incorporating it into their marketing strategy. At many organizations, content is now a routine part of operations, with 60% of marketers producing at least one piece a week.

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Content as a Recruiting Technique

The use of content as a marketing tactic is now widespread, with 90% of organizations utilizing the method. Content is a great tool for a company – it gives the brand a voice, and offers something for consumers and the public to relate to and engage with.

In fact, nowadays it’s a brand’s content that often makes that crucial first impression on audiences. This is a fantastic opportunity, because a brand can tailor content to put the proverbial best foot forward. This is true not just for prospective customers, but also prospective employees. Content marketing, when done properly, presents an exciting, professional brand image that is attractive to top talent. In this way, a brand’s content can be a major asset for recruiting.

The 5 Steps to Creating An Outstanding Editorial Calendar

Content marketing has gained major traction over the past few years as commerce and consumer behavior shifts to the digital sphere. The value of content as a marketing tool is unquestionable – 90% of consumers find brand content useful, while 78% believe the organizations behind the content are interested in building good relationships. It’s no surprise then that adoption is almost total, with 93% of B2B marketers and 86% of B2C marketers using content as part of their promotional efforts.

But just because a brand is undertaking content marketing doesn’t mean it’s executing the technique properly. There are a number of common mistakes brands make with their content. One major issue that prevents a business from reaching maximum potential with content is the lack of an expressed strategy. A great way to establish a unified content marketing strategy is to set up an editorial calendar. Here’s how:

10 Content Marketing Stats Every Company Needs to See

There’s little doubt that digital content is the marketing method of the future, with more and more commerce becoming web-based every day. But content marketing has already arrived in a big way, and for any brand that has yet to employ the technique, the time is now. Here at Brand.com (@Brand), we have compiled a list of 10 can’t miss eye-opening stats about content marketing’s current scope, impact, and methodology.

Three Struggles Brands Face with Content Marketing

The past few years have seen an explosion in the popularity of digital content marketing – it cracked the $100 billion mark in 2012, increased to $118 billion in 2013, and will be a $135 billion industry this year. A recent survey by Content.ly found that marketers pegged content marketing as their number one digital priority, with 9 out of 10 companies using the method as part of their marketing program in 2014.

As with any rapidly developing industry, content marketing has a significant learning curve. When done properly, content should engage a brand’s target audience. It should offer readers something of value, forming a relationship with consumers and increasing their trust of the brand. Content created correctly works, with 70% of consumers saying it makes them feel closer to the sponsoring company. Unfortunately, many brands struggle to pull this off in practice.

The Rise of the Brand Journalist

The joining together of media and marketing has never been more pronounced. Native ads are a regular feature of nearly all publications – as many as 90% use them. More than ever, brands see the need to utilize content as a means of connecting with customers, with 9 out of 10 companies incorporating it into their marketing strategy. At many organizations, content is now a routine part of operations, with 60% of marketers producing at least one piece a week.

Brand.com’s Ice Bucket Challenge!!!

After a call out from our friends at Fulfillment.com, Brand.com President Mike Zammuto and Chief Legal Officer Ryan Andrews were happy to undertake the ALS Ice Bucket Challenge. This worthy cause is sweeping the nation, helping to create awareness and raise money for the neurodegenerative disease ALS, also known as Lou Gehrig’s disease. Before completing the challenge, Mike had a few call outs of his own – to Philadelphia Mayor Michael Nutter, Philadelphia Eagles head coach Chip Kelly, and the whole staff at Brand.com!

Not Just Clicks: Calculating Return on Investment for Commissioned Content

Content marketing has officially arrived and the numbers are staggering.

-          91% of B2B and 86% of B2C marketers now utilize content marketing.

-          Nearly every business sees the value in marketing with content, with a full 90% incorporating it into their marketing.

-          This year, an estimated 39% of marketing, advertising and communications budgets will be dedicated to content marketing.

As with any business expenditure, brands want to see how much bang they’re getting for their buck. So how does a business calculate return on investment for content marketing?

5 Characteristics of Quality Content

Content has become a key piece of any business marketing strategy, with 9 out of 10 companies now utilizing the method.

Content is preferred by consumers and decision makers – 70% would rather learn about a business from articles than ads. When done well, it resonates with consumers, with 82% feeling more positive about a company after reading custom content. Content is also very efficient and effective, costing 62% less than traditional marketing and generating about 3 times as many leads.

But content alone is not enough.

This Is The News: Platform Offers Access to Leading Publications

These days, everyone has a story to tell. That story can be a powerful tool – 61% of consumers say they feel better about (and are more likely to buy from) a company that delivers custom content.

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