Brand.com
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    Paywalls a Prickly Prospect

    Newspaper revenues have been declining consistently since the rise of the Internet age. As the print market slowly evaporates, taking with it circulation and advertising money, publishers are left scrambling to monetize an online business model that was built on free content. The development of a consistent digitally-based revenue source is vital to the continued survival of the industry.

    One potential moneymaker that publishers have been experimenting with for years is the paywall. Paywalls are an online subscription model that require users to pay to view some or all content. Many publishers have utilized paywalls over the past ten years with mixed results.

  • Brand.com Blog Images
    Minute Men (and Women): Journalists Barely Look at Press Releases

    Oh, the press release. The debate in media circles continues about the usefulness of this public relations mainstay in the online era. A new survey of journalists by communications firm Greentarget brings some more fodder for the conversation. Amongst the key findings – when journalists actually open a press release, on average they spend less than a minute reading it.

  • Brand.com Blog Images
    How the News Story Release is Shaking Up the Industry

    Many things have changed in the digital age, including publicity.

  • Brand.com Blog Images
    Reporters an Endangered Species

    Giant pandas, Florida panthers, swamp deer, and… journalists? Things aren’t going well in the newspaper business, which means that times are tough for journalists. In fact, the recent decline of publishing has caused a similar decline in the reporting profession, and based on current trends there’s not a lot of optimism for the future.

  • Brand.com Blog Images
    Don’t Forget About Zeus! The Publication Platform

    With the roll-out last week of the News Media Platform, all eyes have naturally been focused on that superb software suite. But the News Media Platform is actually just one part of Brand.com’s larger content management SaaS system. The Publication Platform – also known as Zeus – is the other half of Brand.com’s innovative software solution. Today, we’ll take a look at how the Publication Platform is streamlining the content creation process.

The Latest
Paywalls a Prickly Prospect

Newspaper revenues have been declining consistently since the rise of the Internet age. As the print market slowly evaporates, taking with it circulation and advertising money, publishers are left scrambling to monetize an online business model that was built on free content. The development of a consistent digitally-based revenue source is vital to the continued survival of the industry.

One potential moneymaker that publishers have been experimenting with for years is the paywall. Paywalls are an online subscription model that require users to pay to view some or all content. Many publishers have utilized paywalls over the past ten years with mixed results.

Minute Men (and Women): Journalists Barely Look at Press Releases

Oh, the press release. The debate in media circles continues about the usefulness of this public relations mainstay in the online era. A new survey of journalists by communications firm Greentarget brings some more fodder for the conversation. Amongst the key findings – when journalists actually open a press release, on average they spend less than a minute reading it.

How the News Story Release is Shaking Up the Industry

Many things have changed in the digital age, including publicity.

Reporters an Endangered Species

Giant pandas, Florida panthers, swamp deer, and… journalists? Things aren’t going well in the newspaper business, which means that times are tough for journalists. In fact, the recent decline of publishing has caused a similar decline in the reporting profession, and based on current trends there’s not a lot of optimism for the future.

Don’t Forget About Zeus! The Publication Platform

With the roll-out last week of the News Media Platform, all eyes have naturally been focused on that superb software suite. But the News Media Platform is actually just one part of Brand.com’s larger content management SaaS system. The Publication Platform – also known as Zeus – is the other half of Brand.com’s innovative software solution. Today, we’ll take a look at how the Publication Platform is streamlining the content creation process.

Magazine Industry in State of Flux

It’s a bleak story for newspaper publishers in the digital age. The traditional sources of income are fading fast, with ad revenues and subscription rates at historic lows. Newspapers are struggling to make the switch to digital profitable, resorting to poorly conceived native content and paywalls that people will never pay for in significant amounts. Layoffs are common at papers of all sizes, publishing companies are being sold off, and to many observers, the industry is in a death spiral.

For magazines, the outlook is marginally better.

Native What? Users Don’t Understand, Trust, or Read Sponsored Content

Given the current industry climate, it’s not surprising that many publishers have turned to native advertising to help pay their bills. Sponsored content is one of the few new sources of revenue to emerge for the publishing in the digital age. Unfortunately, recent studies cast some serious doubt on the effectiveness of these tactics.

Media Deserts a Symptom of the Downfall of Papers

The problems of newspapers are no secret. In fact, we’ve covered them here at length.

How Brand.com Works With a Marketing Firm

Brand.com’s Precision PR services have much to offer an individual or brand, especially now that the News Media Platform has gone live. Clients can commission articles directly through leading publishers, use paid promotion to laser target specific audiences, and take control of their publicity efforts to move to the next level. At Brand.com, we’re doing something that no one else is.

In fact, because our services are so comprehensive and unique, they are even useful for businesses in parallel industries. Today, we’ll take a look at how Brand.com can work with a marketing firm.

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