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My Generation: UGC and the Solution

The Pitfalls of User-generated Content Twitter. Youtube.

What Precisely is Precision PR?
Introducing’s Precision PR Solution!

It’s no secret that public relations is changing. As a recent Financial Times article pointed out, many companies are questioning the role of the traditional PR agency in the Internet era.

Precision PR: Flexibility in the Digital Age
Precision PR for the Win


We live in a modern, fast-paced world where new innovations come out daily and industries change faster than the weather. What’s new and exciting on Monday is old on Tuesday, and becomes obsolete by Thursday.

Protect Your Brand From Getting Sued by Celebrities on Twitter
April 18, 2014 at 2:00 pm ET by | Read Story

Celebrities are among the most sought-after accounts on Twitter in terms of being followed. Twitter is rapidly approaching the one billion accounts mark and with so many active accounts tweeting, retweeting and spreading information around the world, you are bound to run into branding, defamation and legal issues.

Sidney Evans – Personal Branding Spotlight
April 18, 2014 at 10:00 am ET by | Read Story

You never know where things might take you in life. For Sidney Evans, his passion in branding was founded from his experiences in fashion design and from being a corporate trainer for a Fortune 100 company.

The Brand Board (Episode 4):  Messaging & Mascots
April 17, 2014 at 2:00 pm ET by | Read Story

Since April is national poetry month, I would like to share a poem by Samuel Taylor Coleridge with you that goes:

“Water, water, everywhere, And all the boards did shrink; Water, water, everywhere, Nor any drop to drink.”

Twitter PR: Is it Working for You?
April 17, 2014 at 10:00 am ET by | Read Story

There are now almost one billion accounts on Twitter, which makes them one of the top (if not the best) social networks in the game today. Social media is extremely important for businesses and brands of all sizes.

Spin Doctors are Out – PR Automation is In!
April 16, 2014 at 2:00 pm ET by | Read Story

The traditional methods of PR are much like the dirty, cheap newspaper you may have picked up this morning – old news and just waiting to be thrown into the trash after the flip of a few pages.Gone are the days when your organization needs to be held hostage to a team of journalists at a PR firm that is just waiting to throw you to the side after that next big client comes in.

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