The Latest
The Brand Board (Episode 4):  Messaging & Mascots
April 17, 2014 at 2:00 pm ET by | Read Story

Since April is national poetry month, I would like to share a poem by Samuel Taylor Coleridge with you that goes:

“Water, water, everywhere, And all the boards did shrink; Water, water, everywhere, Nor any drop to drink.”

Twitter PR: Is it Working for You?
April 17, 2014 at 10:00 am ET by | Read Story

There are now almost one billion accounts on Twitter, which makes them one of the top (if not the best) social networks in the game today. Social media is extremely important for businesses and brands of all sizes.

Spin Doctors are Out – PR Automation is In!
April 16, 2014 at 2:00 pm ET by | Read Story

The traditional methods of PR are much like the dirty, cheap newspaper you may have picked up this morning – old news and just waiting to be thrown into the trash after the flip of a few pages.Gone are the days when your organization needs to be held hostage to a team of journalists at a PR firm that is just waiting to throw you to the side after that next big client comes in.

Branding Feature:  Matt Pipkin of SpeakYourSilence.org
April 16, 2014 at 10:00 am ET by | Read Story

We often hear how important branding is for a profit-based business, but almost no one mentions how equally important it is for non-profits. That's why we invited Matt Pipkin from SpeakYourSilence.

Clay Morgan – The PR Expert Corner
April 15, 2014 at 2:00 pm ET by | Read Story

Let's celebrate our new "PR Expert Corner" series with one of the internet's finest PR pros – Clay Morgan. He's the vice president of operations at Arment Dietrich and a frequent contributer to one of the top 20 PR blogs on the internet – SpinSucks.

US Airways Takes PR Disasters to New Heights!
April 15, 2014 at 10:00 am ET by | Read Story

While some people may find the world of branding and PR somewhat boring and just a necessity of business, there is nothing boring about watching how multi-billion-dollar brands continue to destroy what respect and loyalty they already have for themselves.News just broke yesterday about a tweet that went horribly wrong on US Airways' twitter handle and is currently trending worldwide thanks to its recent exposure on BuzzFeed.

U.S. Internet Ad Revenue Beats Broadcast TV For The First Time
April 14, 2014 at 2:00 pm ET by | Read Story

Time and time again we say it here on the Brand.com blog – the future is digital news and content marketing! Print is dying and less people are watching television!This latest report from the Interactive Advertising Bureau (IAB) backs up this theory with industry-shattering numbers to prove that U.

The Costs of Newspaper Printing is Hurting Everyone
April 14, 2014 at 10:00 am ET by | Read Story

When you think of newspapers, you probably think of a stack of dirty papers that you or your parents would pick up at the local store or gas station that would leave ink marks all over your hands. The funny thing is that this is how newspapers are still being run and conducting most of their business.

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