Blog commenting is one of the best ways to bring attention to your brand, while also increasing traffic and backlinks to your site. When done correctly, posting blog comments on the the top blogs on the internet could generate favorable results for you and your brand.
What Matt Cutts has to Say about Blog Commenting
The discussion of blog commenting is something that comes up quite often for site owners and brands looking to grow their presence online. A similar question recently came up during one of Matt Cutts‘ Google Webmaster Help videos.
Google’s Webmaster Guidelines discourage forum signature links, but what about links from comments? Is link building by commenting against Google Webmaster Guidelines? What if it’s a topically relevant site and the comment is meaningful?
As you can see from the video, blog commenting is completely legitimate when used in a valuable and ethical manner.
Can You Post Comments with Links?
The biggest reason why most people get into link commenting is because they want to generate a link back to their site. Most blogs do not pass link juice through blog commenting, but some do. Even if you aren’t getting link juice back to your web site through blog commenting, it’s still a great way to get your personal or brand name in front of a lot of people.
There is great value to getting a link placed within the comments on a high authority blog, but in most cases it shouldn’t be done… especially if the site is your own.
Blog commenting is all about providing value and if you are leaving a comment on a post in regard to the content discussed, this is perfectly fine. If you were to leave a link within your comment, it better provide value and be in reference to the article.
This was also discussed in the video above. Since Matt Cutts is an authority and a voice that many people value, it’s okay for him to leave a backlink within his comments, as they are usually a reference to provide value or a solution to the discussion from the original article.
Best Practices When Blog Commenting
Blog commenting is always going to be an important aspect for all web sites and blogs. Comments are what brings visitor engagement and life to your site. The internet is no longer static and a discussion needs to be there to bring value.
Below is a perfect example of how blog commenting should be. This is a comment that was posted on the Brand.com blog and it features three of the most important factors of a quality blog comment.
Using the example above, the best way to contribute and bring value with your blog commenting is to following these three simple and effective best practices.
- Use a picture – When possible, make sure you have a Gravatar or profile picture used in your profiles. This will bring a real personality to your comments while also getting your face well known in the industry as well.
- Use your real name – When leaving comments on a blog you have the option to leave your name, email and site. Make sure you are using your real name and legitimate information. Don’t use keywords or phrases that you are trying to rank for. This looks unprofessional and is a clear sign of comment spam.
- Leave comments that provide real value – Time and time again we are seeing comments left on blogs that take 10-15 seconds to write. These are obviously just for self-promotion and to get a link back to their site. Provide real value and not only will your comments always be approved but people will be that much more likely to click on your profile or name to visit your site.
That’s all it takes! Three simple steps to increase your branding, reputation and exposure online.
Be sure to visit the Brand 150 page and start leaving valuable comments on the most popular blogs on the internet today!