Brand.com
November 18, 2013 at 11:00 am | 3129 Views

Is Blog Commenting Hurting Your Online Reputation?

Blog commenting is one of the best ways to bring attention to your brand, while also increasing traffic and backlinks to your site. When done correctly, posting blog comments on the the top blogs on the internet could generate favorable results for you and your brand.

What Matt Cutts has to Say about Blog Commenting

The discussion of blog commenting is something that comes up quite often for site owners and brands looking to grow their presence online. A similar question recently came up during one of Matt Cutts‘ Google Webmaster Help videos.

Google’s Webmaster Guidelines discourage forum signature links, but what about links from comments? Is link building by commenting against Google Webmaster Guidelines? What if it’s a topically relevant site and the comment is meaningful?

As you can see from the video, blog commenting is completely legitimate when used in a valuable and ethical manner.

Can You Post Comments with Links?

The biggest reason why most people get into link commenting is because they want to generate a link back to their site. Most blogs do not pass link juice through blog commenting, but some do. Even if you aren’t getting link juice back to your web site through blog commenting, it’s still a great way to get your personal or brand name in front of a lot of people.

There is great value to getting a link placed within the comments on a high authority blog, but in most cases it shouldn’t be done… especially if the site is your own.

Blog commenting is all about providing value and if you are leaving a comment on a post in regard to the content discussed, this is perfectly fine. If you were to leave a link within your comment, it better provide value and be in reference to the article.

This was also discussed in the video above. Since Matt Cutts is an authority and a voice that many people value, it’s okay for him to leave a backlink within his comments, as they are usually a reference to provide value or a solution to the discussion from the original article.

Best Practices When Blog Commenting

Blog commenting is always going to be an important aspect for all web sites and blogs. Comments are what brings visitor engagement and life to your site. The internet is no longer static and a discussion needs to be there to bring value.

Below is a perfect example of how blog commenting should be. This is a comment that was posted on the Brand.com blog and it features three of the most important factors of a quality blog comment.

Using the example above, the best way to contribute and bring value with your blog commenting is to following these three simple and effective best practices.

  • Use a picture – When possible, make sure you have a Gravatar or profile picture used in your profiles. This will bring a real personality to your comments while also getting your face well known in the industry as well.
  • Use your real name – When leaving comments on a blog you have the option to leave your name, email and site. Make sure you are using your real name and legitimate information. Don’t use keywords or phrases that you are trying to rank for. This looks unprofessional and is a clear sign of comment spam.
  • Leave comments that provide real value – Time and time again we are seeing comments left on blogs that take 10-15 seconds to write. These are obviously just for self-promotion and to get a link back to their site. Provide real value and not only will your comments always be approved but people will be that much more likely to click on your profile or name to visit your site.

That’s all it takes! Three simple steps to increase your branding, reputation and exposure online.

Be sure to visit the Brand 150 page and start leaving valuable comments on the most popular blogs on the internet today!

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57 comments
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Direct Response
Direct Response

Zac - spot on article RE blog commenting. You have to leave insightful comments, either your real name or an alias that is recognizable to you, and link back to relevant sites without a focus on rich anchor-text.

Jerome Wilhort
Jerome Wilhort

Coming from the entertainment it was always interesting to see how effective a good legitimate blog comment made people flock to me for anything from advice to job opportunities. I would become an instant expert from one comment. People should really take the advice above and use it. It can be really effective.

Michael Petrucci
Michael Petrucci

Blog comments are engagement at its best. Sharing and commenting on content spreads the word and gets you brownie points with the ranking pros.

Emily Thompson
Emily Thompson

I agree that it is important that your name links back to one of your social media accounts. This helps people find out more about you and your brand when they find value in your comment.

Cory Adams
Cory Adams

Comments are a great way to interact with your customers in different forums. As long as it isn't spammy you should be fine.

Genevieve Moser
Genevieve Moser

Posting a comment with a real name always makes the opinion seem more legitimate. I think that is a great tip to help provide real value to your comments.

David Tejeras
David Tejeras

people believe what they read anything negative huts you

Harrison Pew
Harrison Pew

It is key to provide value behind each comment that you are posting on blogs. In doing so, it will increase the number of blog readers visiting your own sites, which will result in more credibility to your online brand.

Thomas Navin
Thomas Navin

I agree with Brian regarding seeing links in a blog post as spam. Adding substance and knowledge to a blog will always be a better way of building value to your online brand/reputation than opposed to adding a link.

Kyle McGrath
Kyle McGrath

Commenting with intelligent value building content is a great way to promote yourself. If you sound like a trustworthy source on the topic, readers will seek you out. I'll never read a comment that has a link under one sentence or is caps.

Angel Santiago
Angel Santiago

Typically I see linked in a post as spam. Especially when they are completely irrelevant to the topic being written about.

Chris Meier
Chris Meier

Any guidelines for post length? Does it matter as long as there are relevant comments?

Jessica Veazey
Jessica Veazey

I had never thought about comments on blogs damaging your online reputation before. it really goes to show that someone's reputation is fragile and you have to take the pro cautions in this blog to protect yourself.

Jeff Glauser
Jeff Glauser

Adding a comment without adding value or insight is like jumping into a conversation you know nothing about: You're just taking up space, taking up our time, and eventually you will be ignored.

John Gottschall
John Gottschall

If the link has nothing to do with the content discussed, it is not going to generate much interest. Read the brand.com blog on a regular basis for tips on how to create content people want to read. You stand a much better chance of building your audience that way.

Paul Dudek
Paul Dudek

Blogging and social media commenting is essential and very important when it comes to maintaining a positive online reputation

Nathan Mellor
Nathan Mellor

"Leave comments that provide real value" - so true. If you own a blog, I'd highly recommend moderating all comments your posts get so that Google does not flag your post or the blog itself as spam.

B Herron
B Herron

I try to use a picture whenever I post comments to a blog. Usually that means logging into my social media sites such a G+ and Twitter.

miawallace
miawallace

The comment section is a great place to seek additional insight on the topic of the blog.

Paul Sweeney
Paul Sweeney

I often enjoy the comments on blogs as much as the content!

Anna Albrecht
Anna Albrecht

When monitoring my own blog, I see so much spam come through, even in my tiny corner of the internet! Ideally, comments sections should be for expanding on themes present in the blog post and adding value to the conversation. Unfortunately, we all know that comments sections have turned into a bizarre cross section of spam robots and crazy people.

Brian Newmark
Brian Newmark

For the most part when I see links in a blog post I assume it is a spam post. I know that is not always the case, but often enough it is.

samantha.wanner
samantha.wanner

Zac, I heard that comments need to be 200 words in order to rank, is that true?

Anthony Giacomucci
Anthony Giacomucci

Any comment or link that is posted not regarding the content discussed will be pointless and seem out of place.

Emily Webb
Emily Webb

No one should get away with simply penning a comment that makes an offhand observation and fails to contribute anything meaningful to the discussion. Like this one.

ElizaAPearce8
ElizaAPearce8

It's so important to engage in your site and blogs. It truly does bring your page/site to life.

Mike Griffenberg
Mike Griffenberg

When someone comments using their real name it brings more weight to what you are saying.

Zac Grubb Grubb
Zac Grubb Grubb

It seems funny to me now that I'm commenting on a blog about commenting on blogs, very meta. I think you're preaching to the choir on this one Zac, I mean, whats the point of commenting if it's not insightful? There are plenty of sites where you can see spamming link after spammy link, it's nice coming here and reading what people in the know really think.

Joshua Griffith
Joshua Griffith

If you post something that is insightful, relevant and well thought out, it will have the same effect as including a link. People will look you up and visit your site for additional content.

Sophie Tran
Sophie Tran

Blogging the right way sounds simple enough.... yet often times, many grey areas exist online and a strictly self-promoting post can be easily disguised as a blog comment. The key to commenting on blogs the right way is to definitely add genuineness and value. Otherwise, you'll be disregarded as "the one who always types in CAPS."

Ryan Maley
Ryan Maley

Just like anything else, quality of what is being posted in the comment is what really matters.

Kaycee Flore
Kaycee Flore

I think the tip on writing comments of value is really important, there needs to be substance to your comment. That way it is helpful and also illustrates any knowledge you may have on the blog topic which always looks good.

Jacob Hammer
Jacob Hammer

Interesting post. I've always wondered if some sites allow you to pass value via links in comments. I think it's important to note that many comment boards have moderators, so anything that's too spammy likely won't make it through anyway.

Daniel Connolly
Daniel Connolly

Really enjoyed Matt Cutts' insight on blog commenting. Chances are, if a blog comment looks like spam, then it probably is. Zac made a really good point here too: If you add value with your comment, your profile will get clicks from people who see you as a credible source.

Ann Johnson
Ann Johnson

I could not agree more with this article. Often times I will look through the comments to get a better perspective on the topic, and when people use it as a form of self advertising, it is an immediate turnoff. Do bloggers have the ability to delete comments?

Celina Levin
Celina Levin

I always value other blog comments that are insightful or actually provide an alternative opinion. It makes me want to revisit the blog post and go more in-depth with the content.

Ryan Andrews
Ryan Andrews

After speaking with Zac about Matt Cutts and different things that respond will in Google, I finally came around to making a Linkedin page. I have used this post as well as Zac's other suggestions to improve my presence online and it works. It's really simple and when you comment, you will never regret adding content that engages other bloggers, whether positive content or constructive criticism.

The_Sizzle
The_Sizzle

Even without link juice, your blog comment can add value to your brand. A great practice for brand-building!

Katie Scott
Katie Scott

This piece makes a really great point because driving social activity to an article or site can be so important to help things rank. Not only is that important but making sure the content of your comment can help as well. Great article!

Adam C
Adam C

Building value is clutch, but there will always be trolls out there.

Jpileggi
Jpileggi

I think that the best blog commenting sections are those that reward good comments either by ranking them higher through a voting system or by having an "editor's choice" section that highlights the most relevant or interesting comments.

greg cobb
greg cobb

Great info. It makes sense to show your name and picture to your blog comments. This shows your attempt to provide value and value sells itself.

Ian S
Ian S

This is great advise. Thanks for the tips. Leaving relevant comments should be a no-brainer but when it comes to linking within comments, make it relevant and do not over use it. good stuff!

Jason Huff
Jason Huff

Interesting to note the subtle difference between valuable commenting and self promotion.

Samantha
Samantha

These tips can change the way the blogs are received and reviewed! Great to know.

Adam felch
Adam felch

This is a great lesson on Blog commenting. Have something meaningful and useful to being to the table, use your real name picture and use a valid Social Media account. Be a real person and leave a real comment to make it valid.

Michael Dectis
Michael Dectis

These are some valuable tips when commenting on the blog... the personal delivering feedback to the pack should also want to be known as creditable. There opinion matters.

Asil1219
Asil1219

Comments can add a great deal of value, but yes, you need to have some idea of what you're talking about. Otherwise, it's pointless to add your input.

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