With another big year coming to a close, it’s time to look at some of the biggest brand and business disasters over the past 12 months. We’ve also discussed some of the worst personal branding disasters of the year, highlighting such names as Paula Deen and LuluLemon.
Now, it’s time to look back on the year and see where some businesses and well known brands went wrong.
There were so many problems with everything relating to the launch of the new Obamacare Web site and insurance plans that it’s tough to pick just one area. From the Web site going down all of the time and never being able to handle more than 500 visitors at once to individuals losing their insurance and having to pay more than ever.
This was simply a disaster across the board. The HealthCare.gov ordeal was such a disaster that it even spilled over to the stock photo girl used on the main page of the site, who was then verbally abused and attacked… just for appearing on the site!
Let’s hope 2014 is a better year for HealthCare.gov. It couldn’t get much worse!
Samsung Complaints Go Viral
When a Samsung customer created a video about their Galaxy smart phone setting on fire, then posted it on the internet, it got a lot of attention.
In fact, it got so much attention that Samsung thought it would be best to try and fix the situation by offering the customer a free replacement phone but attached a bunch of legal documents and agreements into the deal as well.
The result? A new video being posted from the customer outing Samsung for their “business tactics” and trying to hush the situation. The second video outing Samsung and their legal documents got even more views on YouTube than the initial video. Bad crisis management from Samsung.
Getty Images & Agence France-Presse
When it comes to taking photos on your cell phone, it’s as simple as click of a button. When you start talking about ownership of these images and start to get attorneys and copyright usage involved, then it becomes a much bigger issue.
Agence France-Presse and Getty Images are two of the largest and most well known companies for when it comes to getting stock photos and high-quality images. Unfortunately for both agencies, some of the images used by their service were actually from a user on Twitter and they ended up having to pay over a million dollars in damages to the original photographer!
The million-dollar fine wasn’t a huge deal… it was the bad media and publicity brought to the company that was more harmful than anything else.
Enhance Your Brand and Reputation in 2014
One of the best ways to make sure your brand reach and online reputation is safe is to always have a crisis management team and brand enhancement plan in place. Don’t wait until something bad happens! Take action now.
Call Brand.com at 800-269-7984 to start building a protective wall around your brand today!