If you are a keen pupil of human psychology, you probably already know about Abraham Maslow’s famous theory on human psychological development called the “Hierarchy of Needs.”
It’s simply a pyramidal model that demonstrates his theory behind human motivational needs and desires. You can see an example of his famous model below:
From his research, he concluded that in order for a human to successfully develop into greatness, or by what he calls “self-actualization,” one must first successfully meet their primary needs – the physiological, safety, belonging/ love, and self-esteem needs.
By fulfilling the basic needs, only then can one achieve greatness to the likes of Albert Einstein, Eleanor Roosevelt and Frederick Douglass.
But the same can be said about brands. How does an online brand achieve greatness? Without building the right foundation first, an online brand may also never achieve its true potential.
The Hierarchy of Brand Management
That’s why Brand.com devised its own pyramidal model called “The Hierarchy of Brand Management.” You can see and learn all about the necessary steps a brand needs to exercise in the infographic below: