Brand.com PRESS RESOURCES



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COMPANY STORY

Brand.com was formed in January of 2011 by a team of direct response marketers. The teams' mission was to improve the lives and livelihoods of its clients by empowering consumers, businesses, non-profits, and governments to take control of their brands online. The company developed a unique strategy that combined highly technical R&D into the science of search technology with a commitment to the highest quality content, which has led to top rated and most effective online brand management service in the world.

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President Michael Zammuto BIOGRAPHY

Michael Zammuto is Brand.com's president. Educated at Tulane's Freeman Business School, Cambridge University and The Harvard Business School, Zammuto has, over the course of a 22 year career, built several successful startups in ecommerce, online media and business and consumer software. Zammuto worked with several startups including LawCommerce and the award winning company, Sapago which produced technologies that predated smart phones and QR or quick response codes. A sought after speaker and expert in technology matters Zammuto was part of the management team that built Escalate Retail to its acquisition by Golden Gate Capital and merger with Red Prairie. The firm merged in 2012 with JDA creating a software leader with over $ 1B in annual revenue. Zammuto worked at Microsoft's world headquarters leading product development initiatives spanning the company's Server & Tools, Windows and Office business units. Later Zammuto was Chief Operating Officer of both enterprise software leader Ontario Systems and ChaCha as that company grew to be one of the top 40 web sites in the world.

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Resources


Economics

Ecommerce to reach 9% of all retail sales by 2016. 
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About one in 10 US consumers regularly share information about a product they are either planning to buy or have recently bought. 
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79% of local consumers trust online reviews as much as personal recommendations.
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By 2014, 53% of all retail sales (online and offline) will be influenced by online research. 
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33% of those surveyed by MarketingProf noted that online ratings and reviews were the most influential factor in informing their online purchasing decisions. 
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24% of those surveyed by MarketingProf said that online reviews were the most influential factor in shaping their in-store purchasing decisions 
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By 2016, more than half of the dollars spent in US retail will be influenced by the web. 
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80 percent of consumers have changed their minds about a purchase based only on negative information they found online. 
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89 percent of consumers said they found online sources of product and service reviews to be trustworthy. 
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Poor Ratings on a user review website affect buying decisions by 30.5%. 
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Only 12% of consumers said they take no notice of online reviews 
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Globally, 61% of consumers research products before purchasing 
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Brand risk is the greatest risk facing companies, with as much as 75% of a company's value based on brand. 
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$ 3B market growing to $ 5B in 2015 
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When deciding on what businesses to go to, 44% of consumers based their choices off of text reviews. 
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63% of a company's market value is attributed to brand. 
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Search Engine and Internet

A recent study found quite significant correlations between internet trolling and traits like Machiavellianism, narcissism, psychopathy, and sadism.
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Globally, 46 percent of people used social media to help make purchase decisions. 
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70% of U.S. companies say they have disqualified candidates based on what they find online about them.
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People conduct 1.6 trillion searches per year 
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A #1 position in Google's search results receives 18.2% of all click-through traffic while the second position receives 10.1%, the third 7.2%, the fourth 4.8%, and all others are under 2%. 
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Globally, online video traffic will be 55 percent of all consumer Internet traffic in 2016. 
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Search is the #1 driver of traffic to content sites beating social media by more than 300%. 
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69% of recruiters have rejected candidates for jobs based on what they saw on a social networking site 
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93% of online experiences begin with a search engine. 
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One hundred billion searches are conducted each month on Google (3 billion a day). 
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The number one position in organic Google searches averages almost 33% of traffic. 
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Every month there are over 100 billion global searches being made. 
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73% of search engine users stated that the information they found was trustworthy and accurate. 
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