Magazines That Regularly Cover Branding

• Advertising Age
• ADWEEK
• American Demographics
• BRANDWEEK
• Business Marketing
• Journal of Advertising Research
• Journal of Consumer Marketing
• Journal of Consumer Research
• Journal of Marketing
• Journal of Marketing Research
• Marketing Computers
• Marketing Research
• Wall Street Journal

Books on Branding

• Aaker, David A. and Biel, Alexander L., Editors, Brand Equity & Advertising, Lawrence Erlbaum Associates, Hillsdale, NJ, 1993.
• Aaker, David A., Building Strong Brands, The Free Press, New York, 1996.
• Aaker, David A., Managing Brand Equity, The Free Press, New York, 1991.
• Arnold, David, The Handbook of Brand Management, Addison-Wesley, Reading, Mass. & Century Business, London, 1992.
• Bullmore, Jeremy, Behind the Scenes in Advertising, NTC Publication Ltd., 1991
• Cowley, Don, Editor, Understanding Brands, Kogan Page, London, 1991.
• Franzen, Giep, Advertising Effectiveness, NTC Publications Limited, Henley-on-Thames, Oxfordshire, UK, 1994.
• Howard, Steven, Corporate Image Management: A Marketing Discipline for the 21st Century, Butterworth-Heinemann, 1998
• Kapferer, Jean-Noël, Strategic Brand Management, The Free Press, New York, 1992.
• Kochan, Nicholas, The World’s Greatest Brands, New York University Press, New York, 1997
• MacRae, Chris, The Brand Chartering Handbook, Addison-Wesley 1996.
• Pettis, Chuck, TechnoBrands, AMACOM, New York, 1995.
• Ries, Al and Ries, Laura, The 22 Immutable Laws of Branding, HarperCollins Publishers, 1998
• Ries, Al and Trout, Jack, Positioning: The Battle for Your Mind, Warner Books, New York, 1986.
• Swasy, Alecia, Soap Opera, Times Books, New York, 1993.
• Trout, Jack with Rivkin, Steve, The New Positioning, McGraw-Hill, New York, Harlow, England, New York, 1996
• Upshaw, Lynn, Building Brand Identity, John Wiley & Sons, Inc., New York, 1995

Return to To First Page

Copyright 2003, BrandSolutions, Inc. All Rights Reserved