It may seem like a small thing, but the 5-star rating system has always held a certain power over the way people make decisions. In an age where people want to get things almost as fast as a web page can load, there is no time to rely on site descriptions alone. Many people want to know what a company will offer them in terms of quality. This is where they turn to reviews on particular websites, or ones on the actual website itself. The comment section of a site has become the make or break part of someone’s online presence. This is why there is a lot to be said about promoting positive star ratings.
When searching for a particular service or business, many search engines will now put a star rating next to their link in order to offer a window into their operations. When searching on a desktop, the rating is taken into consideration, but searchers who are using desktop computers may look into doing a bit more digging. However, studies have shown that this is not the case for users who conduct searches on mobile devices. Many mobile users are on the go and are looking for something quick. For this reason, the visual component of a 5 Star review can prove influential.
With the Brand.com Review Kiosk, unhappy reviewers now have a direct outlet to communicate with your business rather than reaching out to 3rd party sites such as Yelp and Pissed Consumer.
This gives you the ability to resolve the issues quickly before they escalate into brand damaging online listings.