Brand.com reviews the effects of online brand attacks, where the attacks come from, and the efforts that one can take to stop them. While there are several options available for curtailingnegative search results, there is no one-size-fits-all solution. For this reason, those who seek online brand management services need to pursue a custom approach.
A significant amount of attacks and negative comments come from industry competitors. As any Internet user can anonymously post content to the web, online attacks can prove useful for companies that wish to discredit or slander the competition. Sincethese attacks are carried out under the cloak of anonymity, a business owner’s legal recourse is limited.
Unfortunately, virtually every business has had the misfortune of having to fire an employee. For whatever reason, letting an employee go is a personal and difficult decision. However, if it’s in the best interests of the company or business owner, sometimes the tough decision is also the right one. Regardless of what motives warranted the decision, the firedemployee is likely to have a different perspective. Unsure of where to direct their emotions, the employeemay turn to the Internet in a fit of rage and revenge.