BrandSolutions - Branding Workshops

Branding Workshops

The Branding Workshop is the best first-step for a company or organization interested in branding. The Branding Workshop is designed for the management and marketing teams of companies who want a systematic and strategic way to brand or rebrand their company or products. This workshop, usually held at or near to the Client's offices, will show you how to create and use brand identity and begin creating a compelling visual image for your company and products. At the beginning of the workshop, the key concepts of Branding are covered and explained with numerous examples. Then, the workshop becomes interactive, with the group answering questions like:

What business are we in?
What is our category?
What are the most important features and benefits?
Who are our competitors and what makes us better?

Chuck Pettis is an excellent facilitator, enabling groups to come to consensus on a first-draft of their positioning statement and brand associations (key messages). Due to the highly interactive nature of the workshop, a maximum of 15 participants can be involved.

The Branding Workshop builds team spirit. The workshop is always rated very highly by participants. CEO comment: "For the first time, I feel like everyone has their hands on the same rudder and we all know where we’re going."

Representative comments from recent Branding Workshops:
"Developed a lot of consensus about who we are." · "Nice job of setting up a partnership with us. A first for us."
"Set the foundation for building successful business and more. Understand a lot more about our brand's heart and soul."
"I'm a champion of this brand. Helped expedite dialog of brand."
"90 days of learning in 36 hours."
"Come a long ways in 2 days – got a lot done." · "Positioning statement research and development was great."
"Our aim is higher now. Articulating at higher aspirational level."
"Couldn't have been better."
"Impressed with process. Everyone cared and was involved. Enjoyed hierarchy of needs."

Deliverables: Participants will leave the workshop:

Knowing what brand is, how it works and why it's important
With a roadmap for researching, creating and using brand identity to market products
With answers to their branding questions
With hands-on experience developing and a first draft of your positioning statement and brand associations
With the most powerful concept in the commercial world in your back pocket

Branding Workshop Client Comments

Leading Telecommunications & Networking Brand

Balance of freedom and process to produce useful results.
No wasted time.
It worked! Great methodology.

Dot.com Start-up Brand

A great exercise in talking through what we think we represent. The continual narrowing down helped bring focus.
I love group interaction and we also did team building (even though it was not the #1 goal). I like the agency – we stuck to it, you made that happen. The body of work was amazing. I need to digest!

Telecommunications/Dot.com Start-up within Major Corporation

Structured approach to firming up an identity.
Brand Identity Map brought everything together for me.
Engaging while providing a framework to identify and organize our information to develop best brand possible.
Structured, but flexible. Forces us to do the key stuff.
Speed. Concrete results.
Good reinforcement of human dimension in brand equity story.
Excellent facilitation.

Dot.com Start-up

Fluid process, well led.
The workshop actually exceeded my expectations. It really spurred thoughts not realized yet.
Great way to jump-start a campaign.

Design Firm with their Dot.com Start-up Client

Ability to engage and make us think.
How you were able to draw out information from the client and then narrow it down, without actually telling them what they should do.
The way the information was translated and organized; also Chuck’s positive energy, I feel, helped generate such a great session.
This workshop has been very informative from a designer’s standpoint.

Wireless Internet Start-up Brand

· Forces you to think and focus on the business. Separates out the B.S. and gets to the meat.

Leading Outdoor Gear & Clothing Brand

Extremely informative. Agenda adjusted as we went along based on the needs of the group.
Understanding what is BRAND!
The recognition of brand management as a huge potential for growth.
The opening up of my awareness of the magnitude of brand.
Nice balance of education and interaction.
Exceeded, I am thinking outside of the product box now!

Internet Appliance Brand

Very good process, good results.
I wanted focus and I got it.

Leading Technology Brand

Exchange amongst peers. Excellent group management!

Major Industrial Brand

The consensus of the group in a unified direction. The fact that you responded to meet our needs.

Non-Profit Environment Organizations

I thought this would be boring – boy, was I wrong!
This training provides thousands of dollars worth of professional advice! An eye-opener that also provides the tools for action.
I now know what branding means and don’t get shivers when I hear it (it sounded very corporate to me, but I understand now.

For a branding workshop proposal, contact Chuck Pettis at cpettis@brand.com

Return to To First Page